After leaving her role as President of the Canadian business unit of global PR agency Weber Shandwick in 2010, Kerry formed brand strategy firm Reboot Consulting.
She has extensive experience working in the offshore and IFC world in brand strategy, channel neutral marketing and new market/new business development. She also consulted with a number of jurisdictions and private sector firms during the Panama and Pandora Papers on communications strategy, crisis and issues management and media management.
Her crisis and issues management experience spans over three decades and she has developed and launched crisis and issues management plans for private sector, governments, associations, and academic institutions.
Kerry speaks frequently on crisis and issues management, brand strategy and reputation management in the digital age. She was also visiting professor for five years at Ryerson University in the Department of Radio and Television Arts, her alma mater.